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Strategy for engaging brands.

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College Food Pantry Social Media Designs

Overview

A series of social media graphics created for a college food pantry to promote resources, events, and student support services.

Role

As the Lead Designer, I was solely in charge of designing all digital materials.

Goal

To create clear, engaging posts that inform a large audience of students about available
resources while staying consistent with the pantry’s visual style.

Process

Outcome

The designs helped improve communication and visibility of the food pantry’s services, making information more accessible to students.

Tools Used

Reflection

This project strengthened my ability to create clear, effective designs for social media while maintaining consistency across multiple posts.

Associated Student Campaign Materials

Overview

A campaign design project for an Associated Students presidential candidate, focused on creating a clear and consistent visual identity to increase student engagement.

Role

As the Head Designer, I solely designed all campaign materials across print and digital platforms.

Goal

To create eye-catching, on-brand designs that followed school colors and patterns while helping the campaign stand out.

Process

Outcome

The final designs created a strong and recognizable campaign presence across campus and online. Rylee was successfully elected.

Tools Used

Reflection

This project improved my ability to design consistent visuals across different formats while working within brand guidelines.

Branding & Campaigns.

Branding & Campaigns.

Strategy for engaging brands.

Strategy for engaging brands.

College Food Pantry Social Media Designs

Overview

A series of social media graphics created for a college food pantry to promote resources, events, and student support services.

Role

As the Lead Designer, I was solely in charge of designing all digital materials.

Goal

To create clear, engaging posts that inform a large audience of students about available resources while staying consistent with the pantry’s visual style.

Process

Met weekly with boss to discuss goals for designs, branding, and engagement.

Planned a week of engaging, helpful, and relevant digital content

Create digital designs and flyers following branding and goals.

Schedule daily content based on analytics to increase engagement.

Outcome

The designs helped improve communication and visibility of the food pantry’s services, making information more accessible to students.

Tools Used

Canva

Adobe Premiere Pro

Adobe Illustrator

Reflection

This project strengthened my ability to create clear, effective designs for social media while maintaining consistency across multiple posts.

Associated Student Campaign Materials

Overview

A campaign design project for an Associated Students presidential candidate, focused on creating a clear and consistent visual identity to increase student engagement.

Role

As the Head Designer, I solely designed all campaign materials across print and digital platforms.

Goal

To create eye-catching, on-brand designs that followed school colors and patterns while helping the campaign stand out.

Process

Met with Rylee to discuss her goals, strengths, and experience to cover for this campaign.

Planned a content-type plan and created mood boards.

Created multi-use designs following school branding and goals.

Adapted designs for both print and digital use.

Outcome

The final designs created a strong and recognizable campaign presence across campus and online. Rylee was successfully elected.

Tools Used

Adobe Illustrator

Adobe Photoshop

Adobe Express

Reflection

This project improved my ability to design consistent visuals across different formats while working within brand guidelines.

To create clear, engaging posts that inform a large audience of students about available
resources while staying consistent with the pantry’s visual style.